Student-athletes have been an integral aspect of higher education at several institutions. This study focuses on student athletes and their experiences by analyzing coaching behaviors, student and academic advisor relationships, and social media uses and gratifications.

Every fall, college football signals the clash of athletic giants who compete to increase school pride and win championships. From its humble begins in the Northeastern United States to its now colossal Division I programs, college football has morphed into an extremely lucrative enterprise.

Media and sports combine to create unique forms of cultural identity. Sports media producers have evolved into being the cultural producers for many segments of society. As cultural producers, they influence how sports are received and interpreted by a market audience.

Conflict occurs in the coach-athlete relationship when the power dynamic between the pairs is unbalanced and threatens the athlete’s well-being.

SMU’s Ponygate is one of the most infamous scandals of cheating in collegiate sports. However, it mirrors many of the common NIL practices. Thus, NIL deals are the ultimate backstab to SMU, the Board of Governors, and Ponygate.

Individuals have been searching for contentment and fulfillment throughout modern history. Happiness is often equated with contentment and fulfillment. Many individuals believe that happiness will help them achieve joy and reduce stress.